Privacy policy
DATA CONTROLLER AND OWNER:
URBAN SOUTHERN
2058 Main St, Narvon, PA 17555
Owner contact email: info@urbansouthern.com
Section 1. THE URBAN SOUTHERN PRIVACY POLICY
When you visit our website or make a purchase with us we automatically collect certain personal information such as your name, address, email address etc. The following policy explains how and why we use that information as part of the traditional buying and selling process and for specific marketing purposes.
Section 2. PERSONAL INFORMATION WE COLLECT
- We collect the personal information you disclose to us including your name, email address, shipping address, telephone number, financial information- including purchases and credit card or debit card numbers. (critical financial information is not stored or used after the initial order is placed through our shopify store, after 90 days and all orders are processed and final Urban Southern does not retain any credit card or banking information to use for any purposes)
- When you visit our website, we automatically collect certain information about your device such as IP address, browsing history, individual web pages or products that you viewed, what websites or search terms referred you to our website, any interactions you may have with our website, and your geographical location. This data may be collected using browser cookies and other unique personal identifiers.
Section 3. HOW WE COLLECT PERSONAL DATA
We collect personal information using the following:
-Through purchases or orders placed
-Customers signing up for our email subscription list
-Customers following us on social media accounts
-Customers entering a giveaway
-Cookies (see section 4.)
-“Log files” track actions occurring on our website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
-Pixels, electronic files used to record information about how you browse the Site.
Section 4. COOKIES
“Cookies” also known as browser cookies or tracking cookies, are small, often encrypted text files, located in browser directories. These data files are placed on your device or computer after you visit certain websites, and help analyze web traffic or let you know when you’ve visited a particular site. The web applicator can then tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences. For more information about cookies, and how to disable them, visit http://www.allaboutcookies.org
How we use cookies:
-To identify you when you visit and as you navigate our website.
-To help us to determine if you are logged into our website.
-To store information about your preferences and to personalize the website for you.
-As an element of the security measures used to protect user accounts, including preventing fraudulent use of login credentials, and to protect our website and services generally.
-To help us to display advertisements that will be relevant to you.
-To help us to analyze the use and performance of our website and services.
-To store your preferences in relation to the use of cookies more generally.
-In the use of social media retargeting advertising.
You reserve the right to opt out of your web browser collecting cookies at any time. But note, blocking all cookies will have a negative impact upon the usability of many websites.
Section 5. HOW WE USE YOUR PERSONAL INFORMATION
-We use your personal information included in your online order to fulfill any purchases placed through our website (including processing your payment information, arranging shipping, and providing you with invoices and/or order confirmations).
Additionally we use that information to communicate with you, screen orders for potential fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
-We use all device information that we collect to screen for potential risk and fraud, specifically by screening your IP address; and more generally to improve upon and optimize our website, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns.
Section 6. SHARING PERSONAL INFORMATION
We do not and WILL NOT ever sell your personal information to a third party, however we do share your personal data with third parties to help us provide better, more tailored services to our customers.
-For example, we use Shopify to power our online store--you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy.
-We use Facebook for our retargeting & awareness campaigns from pixels that include your personal information. You can opt out of Facebook targeted advertising by visiting: https://www.facebook.com/settings/?tab=ads.
-We also use Google Analytics to help us understand how our customers use our site--you can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here:https://tools.google.com/dlpage/gaoptout
-We consult with professional service providers, such as marketing agencies, marketing consultants, advertising partners & website hosts who help us create ads targeted to potential customers.
-Finally, we may also share your personal information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Section 7. KNOW YOUR RIGHTS
You have the following rights in regards to your personal information and data:
-The right to be informed about how your personal data is being used.
-The right to request access to personal data we hold.
-The right to ask us to update and correct any out-of-date or incorrect personal information that we may have.
-The right to object to the processing of your personal data or to withdraw any consent you have given us and opt out of any marketing communications that we may send you.
-The right to restrict processing of your personal data.
-The right to object to certain automated decision making processes using your personal data including profiling.
-The right to request that we erase your personal data in certain circumstances, for example- when the data is no longer necessary for the purposes for which we collected it.
Policy updated on May 11, 2023.
Please contact us if you have any questions or concerns!